Yesterday we worked a pop-up market in Versailles, (don't make me pronounce it) and it was a lot of fun. Mostly because a lot of our customers had never heard of us. When we work a market, we set up 2 tables, one with bagged coffee and the another with airpots filled with various coffees. Our goal is to get every customer to take the world coffee tour. Trying up to 8 different coffees from around the world. We tell them about each coffee region and what makes it unique, while the coffee in their cup is cooling so they can taste it. So, they have tasted coffees that range from light roast and flavorful to dark roast and smooth. This is part of the fun, when someone tells us they are a dark roast coffee drinker, and they buy a light roast because they've never tasted coffee with that much flavor that is a huge victory for us! Also, when someone informs us that they put creamer in their coffee then walk away drinking it black, that's a victory! I make them try it first. We tell them the health benefits of drinking fresh coffee and organic coffees. Then we tell them about the countries that coffee is produced in and what a huge difference in their lives it is to grow specialty coffee. That by buying that coffee you are helping poor workers have a better life. Then by the end of the tour they've typically drank the equivalent of a full cup of coffee. So, yesterday I realized that by spreading info and literally getting people high of caffeine, I have the greatest job in the world! I look forward to the day when selling coffee and running my little farm is my full-time job. We will post before every show so if you see us please ask us the take you on the coffee tour. I promise you will have a great time. I'll see you out there, and remember that, life is your cup, drink it up. Coffee Man out!
